Da Maria

Da Maria is a concept design and development project created for the official Webflow Template Marketplace. Built around a bold newspaper-inspired aesthetic, the project was designed to give restaurants a more distinctive and experience-driven digital presence. The concept combines editorial storytelling with playful interactive details, custom illustrations and conversion-focused touchpoints such as reservations, ecommerce and contact flows. The result is an out-of-the-box restaurant experience designed to stand apart from the market, build excitement around the brand and encourage visitors to book a table.

Operating range

Analysis and Research / User Experience design / UX writing / UI design / Illustration direction / Webflow development / Ecommerce design

Main goals

1. Creating a restaurant concept with a newspaper-inspired visual direction that feels distinctive, memorable and clearly set apart from conventional hospitality websites.
2. Designing a more immersive brand experience through editorial layouts, custom illustrations and playful interactive details.
3. Building excitement around the restaurant and translating that atmosphere into clear conversion moments such as reservation and contact flows.  
4. Combining storytelling with ecommerce functionality to extend the brand experience through shop elements and product presentation.  
5. Designing and developing a Webflow template that balances originality, usability and a strong sense of personality.

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