Clarenty

Clarenty is a redesign and development project for a training platform focused on retirement planning education. The goal was to turn an outdated website into a clearer and more engaging experience that presents the programme in a structured way and supports sign-ups more effectively. Strong emphasis was placed on clarity, course visibility and subtle urgency through timelines, testimonials and clear calls to action. The result is an informative yet approachable platform with a smooth user experience and a more motivating overall feel.

Operating range

Analysis and Research / User Experience design / Wireframing / UX writing / UI design / Webflow development / Interaction design

Main goals

1. Redesigning an outdated website into a clearer and more modern platform for presenting the training programme.
2. Structuring course information, benefits, timelines and frequently asked questions in a more accessible way.
3. Increasing motivation to apply through visible course timing, testimonials and clear application touchpoints.
4. Creating a smooth and approachable user experience through subtle animations and interactive details.
5. Building the website in Webflow as a polished conversion layer leading users to the external registration flow.

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